Bata National Outdoor and Online Campaign - Photography by Lucia Giacani

Bata National Outdoor Campaign
Bata POP Display Advertising
Bata Online and Digital Campaign
Bata Men National ADV Campaign
Bata Still-life National Campaign
Bata Summer National Outdoor ADV
Bata Urban Warriors National Campaign
Bata Vogue Italia National Advertising

Vogue Shareable
BATA ITALIA NATIONAL CAMPAIGN


FOTOGRAFA / PHOTOGRAPHER: LUCIA GIACANI
FASHION EDITOR: FABIO MESSANA
STYLIST: DINALVA BARROS
ASS.STYLIST & SET: NICOLA
MODELS: FANNY & MARC @NEXT



English: The Bata Italia 2018/2019 project for Vogue Shareable was a massive **national advertising campaign** shot by Lucia Giacani. This extensive multi-channel rollout featured a high-impact presence across **major outdoor billboards (OOH), Point-of-Purchase (POP) displays in stores nationwide, and a comprehensive digital and online ADV strategy**. The imagery captures a vibrant, "not ordinary" aesthetic designed to scale from massive urban affichages to mobile social feeds.



Italiano: Il progetto Bata Italia 2018/2019 per Vogue Shareable รจ stato una **grande campagna pubblicitaria nazionale** firmata da Lucia Giacani. Questa vasta operazione multicanale ha previsto una presenza ad alto impatto attraverso **affissioni outdoor (OOH) su scala nazionale, materiali Point-of-Purchase (POP) in tutti i punti vendita e una capillare strategia ADV online e digital**. I visual catturano un'estetica vibrante e "not ordinary", studiata per funzionare sia su grandi affissioni urbane che sui feed social.